Liberty Promenade’s #BeTheChange Movement Is Making Waves

Have you seen the “Be The Change” slogan throughout Liberty Promenade and across all our social media channels, but you’re not sure what it’s all about, and how you can play a key role in making it work?

Liberty Promenade’s “Be The Change” campaign aims to educate and inspire a change in attitude towards making a meaningful and sustainable difference to preserving the environment for future generations.

How is this going to impact you when you’re shopping at Liberty Promenade? From 1 January 2020, more and more of your favourite retailers will phase out single-use plastic bags. It is our way, as a community, to learn more about the environment and what we need to do to help keep it safe and more sustainable.

The goal of playing a significant role in removing single-use plastics out of landfills has given rise to the implementation of a policy which will see the removal of plastic straws and non-biodegradable balloons, as well as replacing single-use plastic shopping bags with sustainable alternatives from the company’s co-owned malls by 1 January 2020.

A number of initiatives that support these commitments have already been implemented, including smart energy and water metering across our mall, as well as a multitude of energy efficiency projects.

This is just the beginning of L2D’s “Be The Change” movement – 2020 sees the full execution of the campaign, as well as sustainability events and other marketing and operational related features to help us all play a role in bringing about tangible change. Read on these reasons to stop using plastic straws and you will be informed on all that you need to know.

Lead the Change. Be the Change. See the Difference.


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